If you are an Aussie girl born and bred in the public school system, chances are the sight of this particular shoe store evokes memories of being dragged in there by a parent at the start of each school year to select a pair of sensible black leather school shoes, from their extensive range of sensible black leather school shoes. Yes these memories may make you want to head for the hills at the very sight of the twin L's of the word WILLIAMS shaped like little red feet, but honestly push through, have a look around because like you, WILLIAMS has grown up and is now (like you) sophisticated, fashion savvy and prepared for any occasion. From Louis Vuitton inspired chunky studded and beaded gladiator heels, to nautical wedges and vibrantly coloured pumps, WILLIAMS brings the latest flavours to hit high fashion runways to the public at affordable high street prices in an accessible environment. As an added bonus this environment is very mum friendly and familiar so bring her along on your next shopping trip (who knows she may even "foot" the bill for your newest fashionable foot wear).


With Supermodel Gisele Bundachen choosing to stock her own line of sandals in this retail outlet, there is no denying the fashion credibility of shoe store NOVO. The gorgeously stylish heels, sandals and flats found in store would not look out of place in high fashion boutiques, but luckily for us chain store shoppers, NOVO'S line is very friendly on the hip pocket. Whether it be the latest statement heels or some beachy sandals, NOVO'S line is constantly updating as it reacts and adapts to the dynamic fashion environment.


The name says it all really- don't compromise on taste, just "payless" when shopping at this store. Contrary to traditional low- priced shoe stores, PAYLESS SHOES is still influenced by the high fashion world, with up to date looks such as statement heels and studded flats prevalent on the stores shelves. The beauty of PAYLESS SHOES is that starting from just $40 a pair, you can afford to keep up with every footwear trend and stay ahead of the fashion pack.


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